How to Generate Leads by Reconnecting with Neighbors
It’s important to be a good neighbor.. And let’s be honest, it’s good for business. As a real estate agent you should be very involved in your community and local philanthropic groups that you truly believe in. When you are around like minded people, working towards a common goal, the connections are beyond comparison to anything you can create at a networking event.
If you are looking for a way to reconnect with your community, a great place to start is with your neighbors! It’s much easier to strike up a conversation with a friendly neighbor than with a stranger due to the fact you already have something in common - your community! Use this as leverage to gain credibility and act as a helpful resource for their real estate needs. This way you are adding value to them, and they are more likely to turn to you for all their local needs- like buying or selling their home.
If you have a child, a great place to talk to the locals is at a park! Approach as many people as you can and simply say “This is my child’s favorite park, do you live in the area too?” It’s easy to bond over your shared love for your child, and most parents are looking for playdates and new relationships to keep their kids busy. You can easily shift the conversation from talking about your kid’s favorite local attractions to lending your real estate services. Now if you don’t have a child, don’t do this, trust us when we say people get creeped out pretty quickly.
You don’t have to spend time at the park, just stand outside your home or go on walks and say hi to your neighbors. You will be surprised by how many people are willing to stop and talk to you, most people feel safe when they know where YOU live and are more likely to open up to you. You can show them that you are up-to-date with the inventory in the area by sharing which family just put their house on the market. This also shows that you pay attention, and regularly reminding your neighbors that you are a real estate agent is also important.
You want them to remember this very important fact about you - that you are a real estate agent- but it’s also important that you remember the conversations you’ve had with each neighbor. You can try taking notes on their contact ID in your phone, and bring up their kid’s names or ask how their recent trip to Bora Bora was. Compliment them on recent upgrades/changes they’ve made to their homes. This shows your attention to detail and gives you a chance to share your network of contractors with your neighbors, proving you are the number one source of all real estate information. Track what grade level their children are in school, so you can congratulate them on graduations and ask them what they plan on doing with an empty house. Many couples choose to downsize when their kids go off to college, so this can be the perfect opportunity for you to get them thinking with you in mind.
When their child does graduate, you can send a card. Do this on the holidays too, to stay in touch. You can reference articles online to help decide which neighbors or past clients to leave out of your mailing list, Darryl speaks has a great one!
Once you do business with a neighbor, ask them if they are willing to put up your sign in their front yard. This is a great way to reinforce your brand recognition and helps you start targeting all the homes around them. According to a Hubspot blog written by Meg Prater “40% of buyers used an agent who was referred to them by a friend, neighbor, or relative.”
As a real estate agent you should know the school districts, sponsor local events, work with local home service providers, and most importantly have unmatchable knowledge about the local real estate market. No matter how friendly you are with neighbors, you won’t continue gaining business without proving you are capable and knowledgeable. This is a career path that requires lifelong learning, so take advantage of all the resources at your disposal. Message us on IG, let us know what has worked for you or what resources you turn to when you feel the need to develop your career further.
Link to Articles:
https://business.nextdoor.com/en-us/small-business/resources/blog/tips-for-success-from-fellow-nextdoor-businesses (Apply this to any business, not just as an agent)
If you’re new to your neighborhood, follow this link to make friends in your new neighborhood. https://www.cnet.com/home/how-to-make-friends-in-your-new-neighborhood/